Open Source Blogging

First time I found Get Content Get Customers in a bookstore - Borders at the Newark Airport…sandwiched between Porter and Ramsey.

Picture #1 shows the actual position of the book when I arrived.  Picture #2 shows the book as I left the bookstore.  Amazing, isn't it?

Also, for all you Kindle fans, GCGC is now available on the Kindle and currently sits at #8 in the Direct Marketing category.

… Continue Reading

If you are a regular to this blog, you've heard this before: in the future, it will be very difficult to tell the difference between media companies and brands that sell products and services.

Heck, we may be there already. Media companies are working hard to develop products while their advertising revenues plummet.  Brands must develop consistent content and publishing strategies in order to attract and retain customers (to ultimately sell their products).

It's a strange marketing world we live in today.

Another … Continue Reading

Kristina Halvorson (@halvorson) from Brain Traffic did an amazing presentation about Content Strategy as the Future of Marketing.  It's thanks to Kristina that I've been presenting more about a greater focus on content strategy as THE critical part of a total content marketing strategy. 

My key thoughts while reviewing her presentation include:

Relevance is key to your brand's importance to a customer.  Relevance is created through the distribution of consistent, compelling content.
Information from a brand must be useful. It must solve challenges or entertain (depending on the brand). hmmm, I wonder what can do that (yes, content)? 
When thinking … Continue Reading

Kristina Halvorson (@halvorson) from Brain Traffic did an amazing presentation about Content Strategy as the Future of Marketing.  It's thanks to Kristina that I've been presenting more about a greater focus on content strategy as THE critical part of a total content marketing strategy. 

My key thoughts while reviewing her presentation include:

Relevance is key to your brand's importance to a customer.  Relevance is created through the distribution of consistent, compelling content.
Information from a brand must be useful. It must solve challenges or entertain (depending on the brand). hmmm, I wonder what can do that (yes, content)? 
When thinking … Continue Reading

Great social media presentation short by Andrew Davis from TippingPoint Labs given last week at Custom Media Day in New York City. The video is three minutes long and worth the time.

DISCLAIMER: I took this with my new Flip camera, which I love.  The only problems with the Flip are that you need to be close to get a good video and you need steady hands.  I failed on both accounts. 

Andrew is an expert at social media adoption, and breaks down the percentage of time brands (and in this particular case, … Continue Reading

My friend Scott Abel (The Content Wrangler) gave an outstanding presentation at Web Content 2009 on social media tools - best kept secrets.  The full presentation is below, but here's the quick take on the 10 Scott shared:

10 Web 2.0 Tools Marketers Can Use Today
View more Microsoft Word documents from Scott Abel.

Google Docs Forms Designer. Create custom forms for surveys and downloads. Customize in less than 10 minutes.
Delicious Promotions. Scott reviewed the … Continue Reading

Had the pleasure of presenting "Please Stop Talking about Yourself" at the Web Content Conference 2009 in Chicago this week.  As usual, I was discussing the importance of brands creating their own media channels, and putting their publishing hats on in place of traditional marketing practices.  You can catch the PowerPoint presentation on creating media channels here, but for the PowerPoint averse, here are the top 10.

Please Stop Talking about Yourself - Joe Pulizzi Web Content 2009
View more … Continue Reading

Look, I'm no @chrisbrogan when it comes to Twitter followers, but I have a nice following (@juntajoe). At this point, I still take the time to individually review who follows me. During this process, it pains me to see the many Twitter "beginner" mistakes that turn me off from following a person back.

So, you might be a Twitter Beginner if you make these mistakes (think of Jeff Foxworthy's "You Might Be a Redneck" when you read this).

1. If you don't fully complete your Twitter profile.

I probably see … Continue Reading

Get Content Get Customers is just hitting bookstores now (you can read the news release from McGraw-Hill here). When Newt and I first started putting the book together in late 2007, content marketing was a relatively unknown term. Now seemingly a household phrase (at least according to Twitter), brands are still struggling with exactly what it means to develop a content marketing strategy.

Ah, but social media is all the rage. Is … Continue Reading

Honestly, I was a little punchy a couple night ago when I sent out the email below regarding the upcoming Custom Media Day - presented by Junta42, American Business Media (ABM) and Custom Publishing Council (CPC).

I'll pass on the long sales pitch here…you can read the letter below.  Here's the deal - if you are a part of any process where you are creating custom content for clients or for yourself, you should attend this event on June 17th in … Continue Reading