Is getting “more traffic” your real goal?
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Tags: a-big-audience-, a-company-who, big-audience-, dollars-every, first-and-ask, from-innovative, img-alt, learning-more, losing-millions, monetize-this, race, sponsored-this, traffic, traffic-game-, volumes-about
Who is winning the race to get more traffic?
This 14-year-old kid, Fred. He’s gotten MILLIONS of views! 45 million at last count.
This is what happens when you try to simply be entertaining.
If traffic is your goal, here’s the formula. Do something really stupid that’ll make people laugh.
Me? I’ll stick with having a few thousand people passionate about learning more from innovative technologists and other leaders.
Why not get into the traffic race? Because I’d rather be in the race for a smart, focused audience. That’s where the real action is.
It also says volumes about why YouTube is losing … Continue Reading

