Open Source Blogging

Interesting research from the Aberdeen Group on how web content management technology is transforming digital marketing.  This is a gated report, so you'll have to sign up to get it…but there is some quality information in here about the evolution of web content.

Portions of the report discuss the corporate goal of improving web content.  Getting content is usually not the problem for businesses.  Almost all organizations have truckloads of content.  The challenge is taking information inside and around a company and creating valuable, relevant compelling content from that information.

On that note, the top three … Continue Reading

Joe wrote to me through the GetOutOfDebt.org site and asked the following question. If you have a credit or debt question you’d like to ask just use the online form. I’m happy to help you totally for free.

Income from the GetOutOfDebt.org site advertising is used to help alleviate poverty. If you would like to help me to help others, there are easy and free things you can do, click here to learn how you can help.

“Dear Steve,

I have apx 22K in credit card debt from medical bills one year we didn’t have medical coverage. I … Continue Reading

Jason Shellen has seen the social media world grow up and has been in the lead group. He was one of the first employees at Pyra back when it started Blogger. After that got sold to Google he was the guy who came up with Google Reader (and kept pushing for it even after executives at Google told him the idea was lame).

Now it’s his turn to start a company and an hour ago they turned on their new service called Plinky. What is it? It’s riffs on Twitter and Facebook. Instead of asking “what are you doing?” it … Continue Reading

Just read this article by Steve Tobak on bnet entitled "What You Need to Know about Branding." Very cool article and worth checking out.  In the article, Steve contends that there are five key points that every manager needs to know about branding, and IMO he is dead on.

As I was reading the final three points, I wanted to take out the word "branding" and replace it with "content marketing." And so I did.  See below.

Content marketing strategy is not a one-off; it’s a component of your overall corporate strategy. … Continue Reading