Open Source Blogging

I’m something of a planner. I can’t help it - I always like to make plans for the future. I fill up my calendar with all sorts of little details and I’m always making lists.

My mother does the same thing, actually. She’s constantly making lists and jotting down notes. She’s always been the person that handled the paperwork and did all of the trip planning when I was growing up.

When I was younger, there were times when my strong tendency to make specific plans would get completely out of control. I’d freak out if … Continue Reading

Just read this article by Steve Tobak on bnet entitled "What You Need to Know about Branding." Very cool article and worth checking out.  In the article, Steve contends that there are five key points that every manager needs to know about branding, and IMO he is dead on.

As I was reading the final three points, I wanted to take out the word "branding" and replace it with "content marketing." And so I did.  See below.

Content marketing strategy is not a one-off; it’s a component of your overall corporate strategy. … Continue Reading