Open Source Blogging

This topic was created for two reasons.

First, I'll be giving this presentation in Helsinki, Finland next week for their 2009 Customer Magazines Symposium.

Second, I was inspired by the book, The Ten Commandments for Business Failure, written by former Coca-Cola CEO Donald Keough (good book by the way). After reading, I thought it would be interesting to look at custom magazines in this way.

So here's the quick overview. To be sure, if you follow any of these commandments, your custom magazine will be … Continue Reading

Just finished our first book tour call with my co-author Newt Barrett (@newtbarrett), Chris Brogan (@chrisbrogan) and Paul Gillin (@pgillin).  Fantastic call.  If you missed it, go here now. Much of this is also covered in our book, Get Content. Get Customers. Big thanks to Elizabeth Marshall for putting this together.

I was trying to jot down some golden nuggets from our esteemed panel while … Continue Reading

One of the reasons I love my job is the different kinds of people I have the opportunity to interact with. Over the past year, I've met with entrepreneurs, thought leaders, agency executives, top marketers, social media gurus, publishing veterans, authors and others - all with particular insights and challenges about how to sell more, do more and be more.

If 2008 was the year social media went mainstream, 2009 should be the year of content marketing, the corporation as media company, the brand as publisher and … Continue Reading

I just finished a speech at the Online Marketing Summit in San Diego where I discussed the trend of "marketers as publishers" for about an hour.  Great group, excellent questions. During the speech, we discussed social media applications like Twitter, Facebook, and LinkedIn (among others).

I spoke at an OMS event six months ago, and the number of people using these three social networking applications have easily doubled (as measured by a raising of hands) over that time. Social media is literally part of a marketer’s life today. … Continue Reading