* You are viewing Posts Tagged ‘reputation’

Twitter spam, effective or idiotic?


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This morning the replies kept crossing my screen. They look like this:

Just started using http://twply.com/ to get my @replies via email. Neat stuff!

Aaarrrrrggggghhhhh.

To me this marks this company forever that it’s a spammer. I will never try this tool just because of this. It is why I am increasingly finding myself unwilling to put my twitter address and password into a new tool. They can use that access to hurt you and your reputation.

But, on the other hand, this is brilliant. It is spreading so fast that in the three minutes it took to bang out this post … Continue Reading

Minimizing the Impact of Job Loss: Short Term Tactics and Long Term Career Pillars


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Lehman Brothers by Bert van Dijk on Flickr!Over the last week, several people have written to me in a panic, asking what they should do if they think they’re about to be downsized at work. Given the current economic conditions, I don’t blame them a bit for worrying - I’ve never seen such an obvious trend towards a recession.

There are a few really good tactics for preparing yourself for a possible job loss - in fact, it’s good to do all of … Continue Reading

Six Key Considerations for Your Social Media Strategy


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Social_media
I just finished a speech at the Online Marketing Summit in San Diego where I discussed the trend of "marketers as publishers" for about an hour.  Great group, excellent questions. During the speech, we discussed social media applications like Twitter, Facebook, and LinkedIn (among others).

I spoke at an OMS event six months ago, and the number of people using these three social networking applications have easily doubled (as measured by a raising of hands) over that time. Social media is literally part of a marketer’s life today. … Continue Reading