What You Need to Know about Content Marketing
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Just read this article by Steve Tobak on bnet entitled "What You Need to Know about Branding." Very cool article and worth checking out. In the article, Steve contends that there are five key points that every manager needs to know about branding, and IMO he is dead on.
As I was reading the final three points, I wanted to take out the word "branding" and replace it with "content marketing." And so I did. See below.
Content marketing strategy is not a one-off; it’s a component of your overall corporate strategy. … Continue Reading
