Open Source Blogging

Post written by Leo Babauta. Follow me on Twitter.

At the end of 2006, I thought I’d just had the best year of my life — I quit smoking, took up running, completed my first marathon, became an early riser, became organized and productive, started eliminating my debt and getting my finances in order, became a vegetarian, my youngest daughter Noelle was born, among other things. Not bad, for one year!

At the end of 2007, I knew I’d just had the best year of my life: I’d created Zen Habits and made it a Top 100 blog in its … Continue Reading

I came by this article as I was going through some archives.  Still rings pretty true.  What say you?

I recently received a US Postal Service direct mailer on Variable Data Printing (VDP). It’s a nice piece. It had my name all over it…very personable. The only thing:  I was a bit bothered by some of the copy.

The last line of the insert read, “As a large business looking for new ways to appeal to customers, personalization may be the exciting new temptation you’re looking for.” Besides the fact that I run … Continue Reading

Just read this article by Steve Tobak on bnet entitled "What You Need to Know about Branding." Very cool article and worth checking out.  In the article, Steve contends that there are five key points that every manager needs to know about branding, and IMO he is dead on.

As I was reading the final three points, I wanted to take out the word "branding" and replace it with "content marketing." And so I did.  See below.

Content marketing strategy is not a one-off; it’s a component of your overall corporate strategy. … Continue Reading