An Interesting Thing Happened On The Way To Open Source Blogging
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Tags: blogger, bloggers, byproduct, invitation, love, marketing, open source, page rank, public awareness, rhetoric, web presence
One of the open big name open source tech bloggers whose content appeared on this site contacted me recently. He was a bit ‘concerned’ that his content was appearing on another site. But then again, that’s the byproduct of his ‘Please Steal My Content’ invitation isn’t it.
It is interesting to see the difference being being an open source blogger and letting people steal or use your content and actually putting that into practice. I don’t blame him for getting attentive that his content was being used as he offered because reality is different that rhetoric.
In the end, this site won’t help him to be a bigger name, or give him more page rank love but by publishing his content as invited it did give him just that bit more public awareness to people that otherwise would not have looked for or known him. And isn’t that what marketing through sharing content is all about?
It seems that as open source bloggers we either need to realize that the words and content we produce is a marketing message that can go out into the world, be used, and attract new readers to help build our web presence or we must become tight fisted on our content. In the end, which approach is best? I guess it depends on what you want your goal to be, awareness or just being there.
